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3 key marketing strategies for the digital age: Thought Leadership, Audience...
The deep transformations affecting the business models of the digital age are having a huge impact on respective marketing functions. It’s transforming from a “Vanity” to a performance stance – and...
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Setting the standards of your industry one story at a time: why marcomms matter
I’ve written about this quite often, but it’s never enough to get every tech and innovation company, big or small, thinking how to make sure their product or solution fits in the market, and ensure the...
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The future of instant messaging [Whatsapp & Snapchat] is both consumer and...
Instant messaging is already 16% in Japan, 12% in the US and 9% in the UK, according to Nielsen. It represents the freedom to communicate with anyone, anywhere and at anytime – but it’s also had a...
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Power to the people: 3 effects of the growth of #socialmedia
In the past few days a huge social media movement has risen about baby Gammy – the six-month-old child allegedly abandoned by an Australian couple because he has Down’s syndrome. He was born along with...
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Crowdsourcing is the best product of the social, mobile, cloud and data...
Almost any one user of the World Wide Web has used social media at some point. Around 80% of all Internet users visit a social media website once per month and at least 60% of those use it on a daily...
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Crowdsourced Wifi – batteries not included!
Powering on through the world of Crowdsourcing, and how it has been prospering in the digital age, come the news about a UCLA & JPL (Jet Propulsion Lab) project working on Low energy Wifi...
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Blogs, Video & Photography: The Internet’s American Dream
After doing some preparation a Social Media training session for a customer, I started putting together some key Internet dates, and a few keep coming back when I think about what’s happening on the...
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Content Marketing: What has the Ice Bucket Challenge done for ALS?
This is a basic and crude reality of the digital age – for people to care; they have to know it exists. It’s difficult standing out in the middle of so much content and information, and usually not...
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Eureka: 3 insights large companies need to understand to succeed at innovation
Innovation is a hot topic and every Fortune 500 wants to boost it’s innovative stance and highlight how they’re investing in it. But most large companies keep falling in the same traps while failing to...
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Why I’ve joined the Big Blue #IBM
Busy days and lots of news since my last post – finished 3 consultancy projects and completed opening the door to IBM. It’s been a great few months testing the waters as a consultant in the UK, and the...
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